DIY builders are fine for a basic presence, but a site built to rank is designed around how customers search: service and city pages, speed, schema.
There is no fixed number. Most need home, about, and contact pages, plus one per core service and one per main area served. Quality over count.
A local service site needs fast mobile pages, a clear message, a visible phone number, real proof, and easy contact. Here is the short list.
A slow website pushes customers away and can cost you Google rankings. Here is why speed matters and what a fast local site looks like.